Understand the components of strategic identity at a deeper level & create a brand strategy for their organisation.

Understand why, how, & when to assess the effectiveness of organisational identity & communications.

Understand what organisational identity is, why it’s important, and the basic process for creating an effective identity & clear communication

How strategic identity affects communication and how to communicate differently to various stakeholders.

Telling stories is one of the most engaging and effective ways to communicate with others. It’s one thing to know this, but another to tell stories that move people. In this course, Julie Wilson explores the elements of great stories and shows you how to weave these components into your narratives for truly impactful storytelling.

What does it take to become a storytelling organisation, one that uses the power of story and storytelling techniques to advance its mission? This is the question at the centre of this course with visionary strategist and communication specialist Julie Wilson. Discover how to use story to engage teams, build community and advance your organisation’s mission.

There’s no denying the power of story when it comes to engaging with others. Lead by visionary strategist and communication specialist Julie Wilson, you will discover why your story matters and why your story is one of the most powerful tools you have for influencing others.

What channels to use to communicate and how to use them effectively