Creating alignment
Understand what organisational identity is, why it’s important, and the basic process for creating an effective identity & clear communication
Course Overview
Goal
The aim of this course is to understand what organisational identity is, why it’s important, and the basic process for creating an effective identity & clear communication.
Learning Outcomes
By the end of this course you will be able to:
- Identify the key components that make up an organisation's identity and understand the process for creating and shaping that identity.
- Recognise and analyse your organisation's brand architecture, determining its structure and how it aligns with the organisation's overall mission and vision.