Components of identity
Understand the components of strategic identity at a deeper level & create a brand strategy for their organisation.
Course Overview
Goal
The aim of this course is to help you understand how to create an identity for your organisation that best serves your audience and your mission as well as how to think about the journey your audience and various stakeholders will take with your organisation.
Learning Outcomes
By the end of this course you will be able to:
- Follow the steps to better understand your target audience.
- Use the tools/templates necessary to build your organisation’s strategic identity.